Purpose

APC Breeding is an organization within Bayer dedicated to innovating the latest plant breeding technologies. They wanted a short animation to demonstrate their practices to the average person. I created two characters to narrate and demonstrate these techniques in a short, explainer video.

Professor Pipeline

Depict a kindly, knowledgable scientist who could explain the high level concepts to the audience.

APC-Bot, Professor Pipeline's Helper

On Professor Pipeline's lab coat is the logo for APC Breeding. In the storyline, the logo is a mechanical badge that when clicked can transform into APC-Bot. APC-Bot explains the rest of the presentation in more detail.

APC-Bot's Transformation